Betflag is an Italian online betting and casino brand founded in 2012, operating exclusively online since launch with no physical betting shops. It holds ADM license n. 16008 and is now part of Lottomatica S.p.A. following a November 2022 acquisition confirmed via Italy’s antitrust authority (AGCM); Lottomatica itself listed on Euronext Milan in May 2023.
Betflag was chosen for Italy specifically because it is genuinely online-native from founding, unlike several larger Italian brands with land-based betting-shop origins. Full sourcing and open verification gaps are covered in our full review.



